UNDER THE PATRONAGE OF HH SAYYID TAIMUR BIN ASAD AL SAID
SALAMAIR DEBUTS ITS BRAND IDENTITY THAT CAPTURES THE ESSENCE OF OMAN AND LOOKS TO THE FUTURE OF AVIATION
Muscat, October 11th 2016 – Under the patronage of His Highness Sayyid Taimur bin Asad Al Said, Assistant Secretary General for Communications and Branding at The Research Council, SalamAir, Oman’s first budget airline revealed its brand identity to the public. Inspired by the soul of Oman and its people, the airline's promise of ‘Always Welcome’ encapsulates its customer-focused philosophy whereas the logo pays tribute to the Sultanate's diverse architectural forms. The brand colors, derived from Oman's picturesque landscapes, mirror the tones of the sea and lush flora and fauna.
The debut was attended by representatives of ASAAS and SalamAir as well government officials, shareholders, members of the travel and tourism industry and media. During the event, SalamAir’s Chairman, Eng. Khalid Al Yahmadi, explained that the new carrier’s values are an expression of its commitment towards delivering high levels of hospitality and customer service. “Our identity epitomizes the values of hospitality, confidence and drive towards innovation which are embedded in the culture of Oman. This serves as a powerful and exciting platform to build from as we redefine the sector of budget carriers - opening the skies for more people to customize their travels without compromising on quality.”
François Bouteiller, the CEO of SalamAir said, “The launch of SalamAir’s brand identity is another important milestone as we progress towards our first take off at the end of this year and marks the beginning of a new era for travelers in the region. SalamAir will take Oman’s burgeoning airline sector to new heights and proudly contribute to the progress, development, and prosperity of the country by facilitating travel for business, leisure, and tourism.”
He added, “Passengers will soon be able to book their SalamAir flights through our contact center and website which are both currently in the final stages of completion. The easy-to-use online portal will contain full details of SalamAir’s schedule, price structure, flexible ticket options, and special offers. Customers will also be able to purchase tickets from ticket desks at Muscat and Salalah international airports."
Congratulating SalamAir on this important launch, HE. Dr. Mohammed bin Nasser Al-Zaabi, CEO of the Public Authority for Civil Aviation (PACA) said, “With the high demand for a low cost airline services in Oman and with the quantum leap development and expansion of Omani Airports, there are tremendous opportunities for SalamAir to make a significant impact. With its competitive price structure and offers, the airline will encourage residents and companies to travel more often without spending excessively. By allowing more than one air operators in Oman we look forward to providing better services to the public and the full utilization of Omani airports wishing SalamAir every success.”
Awarded its air service operator license by the Public Authority for Civil Aviation in early 2016, SalamAir’s fleet of three Airbus A320s is scheduled to take to the skies at the end of the year. With its first flight destined from Salalah to Muscat, the low cost carrier plans to extend its operations to include the GCC and Middle East.
The brainchild of ASAAS, a national investment and development company, SalamAir was formed to meet Oman’s rapidly increasing demand for air traffic, which is expected to grow by 40% by 2019. ASAAS has made a substantial initial investment in SalamAir, its anchor venture, with the ambition to advance the airline as a catalyst for Oman’s development and diversification agenda, and as a key component of the broader efforts to promote tourism and hospitality across the sector’s value chain.