News & Updates

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2017

Under the patronage of H.H. Sayyid Taimur bin Asad Al Said
SalamAir Makes History and Embraces the Blue Skies of Oman
Muscat, 29th January 2017 – SalamAir, Oman’s first budget airline, unveiled its first aircraft “Samharam” on Sunday 29th of January 2017 at the Muscat International Airport, marking a new era in the aviation industry of the Sultanate. The unveiling event was held under the patronage of His Highness Sayyid Taimur bin Asad Al Said and attended by senior government officials and private sector leaders as well as industry professionals and media. By achieving this important milestone, SalamAir begins its journey to offer people benefits of low cost carrier with the soul of Oman.
The ceremony revealed SalamAir’s A320 Airbus to an enthused audience, giving them the opportunity to be the first ones to seize the moment when the plane and its livery were showcased. The colours of the brand capture the lush green picturesque views of Oman and reflect the azure tones of the sea and sky. The name ‘SalamAir’, which is derived from the Arabic greeting, pays tribute to Oman’s deeply rooted culture and long standing history as an ambassador of peace.
Commenting on the ceremony, Eng. Khalid bin Hilal Al Yahmadi, Chairman of SalamAir said, “We are proud to make this dream a reality in 12 months and grateful to the immense support we received from our shareholders, concerned authorities and our team who demonstrated great dedication and commitment to deliver this project with high levels of quality and efficiency. We are happy to note that 68% of our staff is Omani and that several small and medium enterprises contributed to this accomplishment. At SalamAir we ensure to resonate the Omani experience in everything we do.”
“I would like to take this opportunity to thank SalamAir’s team, partners, and all of those who supported us in achieving this significant milestone. We have worked hard to ensure a timely take off for our first flight while never compromising on quality and simplicity. We want to give people choice and flexibility when shaping their journeys and offer great experiences to make air travel more affordable. This will enable more people to fly and allow everyone to explore new destinations, expand their horizons and connect with their family and friends,” said François Bouteiller, Chief Executive Officer of SalamAir. “This day will be remembered as an important step towards leveraging the aviation industry of Oman. It surely is a very proud moment for all of us,” the CEO added.
Following the unveiling ceremony, SalamAir’s first commercial flight will take off from Salalah Airport on Monday 30th January 2017 to Muscat International Airport. SalamAir will fly to and from Salalah and Muscat with plans to extend its operations in this year to upcoming destinations such as Dubai, Jeddah, Medina, Karachi, Sialkot and Multan. Through offering reasonable and efficient means of transport to people in and outside Oman, SalamAir is anticipated to boost the tourism industry in the country contributing to the realization of the nation’s aspirations to diversify its economy through the development of certain sectors including tourism.
-Ends-

2016

COMEMORATING THE 46th NATIONAL DAY 
 
SALAMAIR’S FIRST A320 TOUCHES DOWN AT MUSCAT INTERNATIONAL AIRPORT

Muscat, 19th November 2016 – SalamAir paid a memorable tribute to the Sultanate’s 46th National Day when a fully branded aircraft featuring SalamAir’s logo together with its unique shades of blue and green, which pay homage to the Sultanate’s natural treasures of sea and land, made a special appearance at Muscat International Airport.
“SalamAir has added another milestone to its growing list of accomplishments and we are proud to have achieved this one on the 46th National Day of the country,” expressed SalamAir’s Chairman, Khalid Al Yahmadi. “Safety and security is our number one priority and we are working tirelessly to complete all the necessary testing requirements so that we can commence our Muscat – Salalah flights as scheduled before the end of year.”
SalamAir’s CEO François Bouteiller accompanied the pilots in the cockpit during the flight, and said, “It was a very proud moment for me to witness SalamAir’s first touchdown at our soon-to-be home base and be part of our progress to realizing our vision to become a catalyst in the industry of budget carriers. Completion of all necessary aircraft modifications are well underway and with an initial fleet of three A320s, we believe we will be able to establish a strong presence and serve those flying with us in the true Omani spirit.”
He added, “Customer satisfaction is at the core of our identity and we plan to elevate the standards of business and leisure travel alike by offering customers quality, safety, hospitality and affordability from the moment they come into contact with SalamAir.”
A preferred choice among airline brands globally, the A320 aircrafts are optimal for domestic and short haul flights as they offer an economical and efficient means of transport. The SalamAir A320 fleet of aircrafts will feature a single class available to fliers with three seats on either side divided by an aisle alongside a comfortable pitch seat.

UNDER THE PATRONAGE OF HH SAYYID TAIMUR BIN ASAD AL SAID
 
SALAMAIR DEBUTS ITS BRAND IDENTITY THAT CAPTURES THE ESSENCE OF OMAN AND LOOKS TO THE FUTURE OF AVIATION


Muscat, October 11th 2016 – Under the patronage of His Highness Sayyid Taimur bin Asad Al Said, Assistant Secretary General for Communications and Branding at The Research Council, SalamAir, Oman’s first budget airline revealed its brand identity to the public. Inspired by the soul of Oman and its people, the airline's promise of ‘Always Welcome’ encapsulates its customer-focused philosophy whereas the logo pays tribute to the Sultanate's diverse architectural forms. The brand colors, derived from Oman's picturesque landscapes, mirror the tones of the sea and lush flora and fauna.

The debut was attended by representatives of ASAAS and SalamAir as well government officials, shareholders, members of the travel and tourism industry and media. During the event, SalamAir’s Chairman, Eng. Khalid Al Yahmadi, explained that the new carrier’s values are an expression of its commitment towards delivering high levels of hospitality and customer service. “Our identity epitomizes the values of hospitality, confidence and drive towards innovation which are embedded in the culture of Oman. This serves as a powerful and exciting platform to build from as we redefine the sector of budget carriers - opening the skies for more people to customize their travels without compromising on quality.”

François Bouteiller, the CEO of SalamAir said, “The launch of SalamAir’s brand identity is another important milestone as we progress towards our first take off at the end of this year and marks the beginning of a new era for travelers in the region. SalamAir will take Oman’s burgeoning airline sector to new heights and proudly contribute to the progress, development, and prosperity of the country by facilitating travel for business, leisure, and tourism.”

He added, “Passengers will soon be able to book their SalamAir flights through our contact center and website which are both currently in the final stages of completion. The easy-to-use online portal will contain full details of SalamAir’s schedule, price structure, flexible ticket options, and special offers. Customers will also be able to purchase tickets from ticket desks at Muscat and Salalah international airports."

Congratulating SalamAir on this important launch, HE. Dr. Mohammed bin Nasser Al-Zaabi, CEO of the Public Authority for Civil Aviation (PACA) said, “With the high demand for a low cost airline services in Oman and with the quantum leap development and expansion of Omani Airports, there are tremendous opportunities for SalamAir to make a significant impact. With its competitive price structure and offers, the airline will encourage residents and companies to travel more often without spending excessively. By allowing more than one air operators in Oman we look forward to providing better services to the public and the full utilization of Omani airports wishing SalamAir every success.”

Awarded its air service operator license by the Public Authority for Civil Aviation in early 2016, SalamAir’s fleet of three Airbus A320s is scheduled to take to the skies at the end of the year. With its first flight destined from Salalah to Muscat, the low cost carrier plans to extend its operations to include the GCC and Middle East.

The brainchild of ASAAS, a national investment and development company, SalamAir was formed to meet Oman’s rapidly increasing demand for air traffic, which is expected to grow by 40% by 2019. ASAAS has made a substantial initial investment in SalamAir, its anchor venture, with the ambition to advance the airline as a catalyst for Oman’s development and diversification agenda, and as a key component of the broader efforts to promote tourism and hospitality across the sector’s value chain.

SALAMAIR APPOINTS FRANÇOIS BOUTEILLER AS CHIEF EXECUTIVE OFFICER

Muscat, 4th October 2016 – SalamAir Board of Directors has announced the appointment of François Bouteiller as the Chief Executive Officer of Oman’s first budget airline. An industry veteran with over 30 years of experience, François will take the lead in guiding the new carrier to its highly anticipated launch in the fourth quarter of 2016, managing its operational and business strategies to cater to the Sultanate’s traffic demand which is expected to grow 40% by 2019.

Prior to this appointment, François was the CEO of Flynas, a low cost carrier in Saudi Arabia, where his management know-how successfully brought the company to success carrying almost 4 million passengers a year. François also co-founded and led FlyBaboo, a regional airline in Europe, after service at Swiss International Airlines in Geneva. His long list of achievements also includes being named ‘Best Chief Executive Officer of the Aviation Sector’ in 2013 by the Arabian Business News.

Eng. Khalid bin Hilal Al Yahmadi, CEO of parent company ASAAS and Chairman of SalamAir, said, “It is a pleasure to welcome François Bouteiller on board. His wealth of knowledge in operational efficiency and experience in managing commercial and budget airlines makes him a most qualified person for this position at this critical stage of the airline’s journey.”

“SalamAir is history in the making, and I am very proud to be part of it,” expressed François Bouteiller. “Given the proximity to 80% of the world’s population, the Middle East is one of the fastest growing regions in the aviation industry, with Oman well positioned for growth. I look forward to harnessing the Sultanate’s full potential as a premier and affordable destination at the crossroads of continents.”

The recently formed Salam Air Board of Directors held its first meeting in the end of September after securing private Omani investors to partner with ASAAS and TANMIA, both of which are owned by the State General Reserve Fund, Pension Funds and Muscat Municipality. Salam Air is rapidly moving ahead with plans for its launch later this year, with the company leasing three Airbus A320s. With a vision to boost business and tourism in Oman, SalamAir is well placed to offer an economical and efficient means of transport for the country and further advance the aviation sector in Oman.